Eighty-nine percent of Americans say they’d switch to a brand associated with a good cause if price and quality are equal. Your company can help kids at Boston Children’s and inspire customer and employee loyalty, too. We’ll customize a marketing program to fit your goals.
Our regional and national marketing opportunities include:
Register Asks
Invite customers to donate at checkout or round up to the nearest dollar. The money you raise funds lifesaving care, breakthrough research and support services for kids and families at Boston Children’s.
Return Visit Value
Thank patrons for giving with a co-branded coupon or special discount for their next store visit. It’s a great way to show customer appreciation and encourage repeat business.
Portion of Proceeds
Pledge a portion of proceeds from in-store, online or specific product sales. One company declared a special Iced Coffee Day—donating $1 to Boston Children’s for each iced coffee sold.
You can see associate engagement lift as they help fundraise for the kids. It’s a win-win.
Jessica Huntsman, Walmart Regional Vice President, Region 16
Special Product Sales
Create a limited-edition or special item and target funds to your chosen area of need at the hospital. One creative brand designed sneakers with the help of Boston Children’s patients and directed proceeds to our Cardiac Fitness program.
Marketed Gifts
Spread the word to potential customers through your existing media buys. During Red Sox games televised on NESN, fans are reminded of another company’s generous pledge—to donate $500 for every home run the Sox hit this season.
Other Programs
We’ll work with you to find creative ways to give back. For example, Amica donates $500 to Boston Children's for every Boston Celtics game broadcast on Comcast SportsNet New England and gives a signed game-ball package to a lucky patient.
NRG Energy
NRG’s Choose to Give program lets customers power care for kids at Boston Children’s by choosing a special service plan at no additional cost to them. NRG donates $50 upon enrollment plus ongoing contributions of 1% of the supply portion of their bill each year.
