Cause Marketing


Eighty-nine percent of Americans say they’d switch to a brand associated with a good cause when price and quality are equal. Boston Children’s is beloved throughout New England and our breakthroughs have cured millions of kids. Discoveries made here are shared—saving lives all over the world.

When you join our cause, we’ll work with you to customize a regional or national program to fit your marketing goals.

Register Asks

Invite customers to donate at checkout or round up to the nearest dollar. Align your company with Boston Children’s, known for innovative care and helping families who have nowhere else to turn.

Return Visit Value

Thank patrons for giving with a co-branded coupon or special discount for their next store visit. It’s a great way to show customer appreciation and encourage repeat business.

Portion of Proceeds

Pledge a portion of proceeds from in-store, online or specific product sales. One company declared a special Iced Coffee Day—donating $1 to Boston Children’s for each iced coffee sold.

Special Product Sales

Create a limited-edition or special item and target funds to your chosen area of need at the hospital. One creative brand designed sneakers with the help of Boston Children’s patients and directed proceeds to our Cardiac Fitness program.

Marketed Gifts

Spread the word to potential customers through your existing media buys. During Red Sox games televised on NESN, fans are reminded of another company’s generous pledge—to donate $500 for every home run the Sox hit this season.

Be a Lifeline for Kids and Families

For more information about cause marketing opportunities, contact us.

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