Writing a Fundraising Email or Letter

A clear, personal message helps your donors connect to your story and support your fundraising goal. Follow these simple steps to write your first email or letter—and keep supporters engaged throughout your journey.


 

How to

Extra Tips for a Great Fundraising Email

  • Personalize your greeting and opening lines.
  • Keep your message short—most donors read on mobile.
  • Write in your own voice. Authentic messages stand out.
  • Include one clear call to action: visit your page and donate.

Ready to get started?

Head over to your Fundraising Center to start sending out powerful, personal messages that inspire your donors to give.

Log Into My Fundraising Center