Cause Marketing

Show your customers you care about the kids at Boston Children’s Hospital—because they do, too. Eighty-nine percent of Americans say they’d switch to a brand associated with a good cause, when price and quality are equal. Boston Children’s is beloved locally, with 98% brand recognition in New England, and has cured more childhood diseases than any other hospital—saving lives all over the world.

When you join our cause, we’ll work with you to customize a regional or national program to fit your marketing goals. To discuss a cause marketing program with Boston Children's for your company, please contact Janet Gilfeather at or 857-218-3140.

Not sure where to start? Here are a few successful ideas:

Give a Smile

Register asks

Invite customers to donate at checkout or round up to the nearest dollar. Align your company with Boston Children’s, known for innovative care and helping families who have no place else to turn.

Patient thank you card

Return visit value

Thank patrons for giving with a co-branded coupon or special discount for their next store visit. It’s a great way to show customer appreciation and encourage repeat business.

Thank you pin

Portion of proceeds

Pledge a portion of proceeds from in-store, online or specific product sales. One company declared a special Iced Coffee Day—donating $1 for each one sold to Boston Children’s.

Patient with sneaker

Special product sales

Create a limited-edition or special item and target funds to your chosen area of need at the hospital. One creative brand designed sneakers with the help of Boston Children’s patients and directed proceeds to our Cardiac Fitness program.

Boston Red Sox Logo

Marketed gifts

Spread the word to potential customers through your existing media buys. During Red Sox games televised on NESN, fans are reminded of another company’s generous pledge—to donate $500 for every home run the Sox hit this season.

Contact Us »

Our programs

We have many cause marketing initiatives throughout the year.

See our current programs »

Give a Smile

Every summer, Shaw’s and Star Market offer their customers the option to Give a Smile to a patient at Boston Children's by making a donation at checkout.

Test Page

This is the test page h2

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse nec blandit ante. Donec in tincidunt orci. Sed eleifend ullamcorper consequat. Aenean aliquam quis justo laoreet condimentum. Fusce ultricies aliquam dolor vulputate mollis. Ut non consectetur neque. Cras porttitor faucibus odio. Phasellus sed ullamcorper nunc, nec feugiat ex.

In hac habitasse platea dictumst. In sit amet sollicitudin dolor. Duis in eros dictum, molestie neque quis, accumsan nibh. Morbi eget diam sit amet lacus tempor hendrerit sed ac libero. Nulla id scelerisque urna. Fusce ut sollicitudin orci. Sed euismod massa quis massa accumsan, ut accumsan nibh elementum. Integer eget sem sapien. Quisque dignissim justo ac nibh pulvinar posuere nec eget lectus. Ut ornare volutpat fermentum. In consequat pretium facilisis.

Sed at dictum diam. Aenean eget ex volutpat, consectetur dolor nec, cursus quam. Mauris cursus mollis ligula, nec consectetur diam sodales id. Morbi congue orci non orci aliquam, non sodales dolor tincidunt. Donec nisl risus, pretium in ultrices ut, ultricies at erat. Nullam accumsan neque vel eros tristique consequat. Pellentesque et diam faucibus, blandit nisl quis, ultrices erat. Cras fermentum elementum nunc in luctus. Vestibulum id orci non libero venenatis aliquam nec eu nulla. Vestibulum eget nibh quis metus hendrerit consectetur. Nunc non sodales felis, et blandit felis. Duis massa lorem, porttitor sed erat non, laoreet facilisis nisl. Curabitur mattis turpis lorem, at rutrum metus commodo at.

In eget mattis massa. Integer nec erat tortor. Aenean aliquet leo ut magna mattis, quis pretium quam tincidunt. Morbi molestie fringilla lobortis. Morbi vel sem nulla. Aliquam vel metus consectetur, consectetur sapien eget, convallis sem. Nunc urna sapien, pretium a tortor id, viverra hendrerit lectus. Aenean rutrum tortor sapien, in lobortis ipsum scelerisque vitae. Suspendisse eget eros eget lacus auctor auctor at a neque. Morbi imperdiet auctor eros. Integer viverra pulvinar ante ac cursus.

Fusce fermentum lorem mollis accumsan vehicula. Duis diam elit, rhoncus ut lacus eu, rhoncus mattis massa. Aliquam fermentum nisl ac tempor malesuada. Donec dignissim aliquet nulla non efficitur. Curabitur egestas arcu id velit porta dictum. Duis quis justo et quam rhoncus gravida sed vitae nisl. Vivamus placerat venenatis hendrerit. Sed pharetra mattis metus, a dapibus ex aliquam a. Fusce finibus, enim efficitur consequat sollicitudin, sem dui luctus ex, ut tempor tortor est sit amet est. Cras vitae magna vulputate, tincidunt libero sed, pulvinar quam. Sed scelerisque ullamcorper orci sed finibus. Duis aliquet est ut rutrum bibendum.