Cause Marketing
Show your customers you care about the kids at Boston Children’s Hospital—because they do, too. Eighty-nine percent of Americans say they’d switch to a brand associated with a good cause, when price and quality are equal. Boston Children’s is beloved locally, with 98% brand recognition in New England, and has cured more childhood diseases than any other hospital—saving lives all over the world.
When you join our cause, we’ll work with you to customize a regional or national program to fit your marketing goals. To discuss a cause marketing program with Boston Children's for your company, please contact Janet Gilfeather at janet.gilfeather@chtrust.org or 857-218-3140.
Not sure where to start? Here are a few successful ideas:
Register asks
Invite customers to donate at checkout or round up to the nearest dollar. Align your company with Boston Children’s, known for innovative care and helping families who have no place else to turn.
Return visit value
Thank patrons for giving with a co-branded coupon or special discount for their next store visit. It’s a great way to show customer appreciation and encourage repeat business.
Portion of proceeds
Pledge a portion of proceeds from in-store, online or specific product sales. One company declared a special Iced Coffee Day—donating $1 for each one sold to Boston Children’s.
Special product sales
Create a limited-edition or special item and target funds to your chosen area of need at the hospital. One creative brand designed sneakers with the help of Boston Children’s patients and directed proceeds to our Cardiac Fitness program.
Marketed gifts
Spread the word to potential customers through your existing media buys. During Red Sox games televised on NESN, fans are reminded of another company’s generous pledge—to donate $500 for every home run the Sox hit this season.
