Partners: In Store Promotions
Developing a cause marketing campaign with Boston Children's Hospital is not only socially responsible, but also a smart business move. As consumers spend more of their retail dollars with businesses that give back to the community, your company will benefit by supporting Boston Children's and helping sick kids get better.
"Eighty-nine percent of Americans are likely to switch brands to one that is associated with a good cause, given comparable price and quality."
- 2013 Cone Communications Social Impact Study
Boston Children's is one of the country’s best-known and most respected pediatric hospitals. We treat more than 500,000 kids a year, so many of your customers have had firsthand experience with the hospital.
Making it easy for you
Our cause marketing team has a broad range of experience working with companies at both the national and regional level, including Kohl’s, Dunkin Donuts, Acura, Party City, Walgreens, Olympia Sports, Panera Bread, Pinkberry, Legal Sea Foods and Amica. When you partner with us, we work with you to design a customized program to fit your marketing and business goals. We also assign an account manager to assist with all aspects of program conception, creation and execution.
Examples of successful in-store promotions include:
- Paper icon or coupon book sold at the register
- Change collection devices or roundup promotion
- Sale of product with proceeds benefiting Boston Children's
- Sale of co-branded product with proceeds benefiting Boston Children's
For more on creating a cause marketing program with Boston Children's, please contact Charles Savicki, director of corporate initiatives, at 857-218-3184 or firstname.lastname@example.org.