In its 15th year, Legal Sea Foods aims for the $1 million mark in total dollars raised for Boston Children's Hospital.
November 1, 2010 – BOSTON, MA -- Each holiday season from November 1st through New Year’s Eve, the Legal Sea Foods family of restaurants makes waves in assisting Boston Children's Hospital. For the past fifteen years, part of the proceeds from every gift card sold has gone to support innovative research to benefit families with sick children. This year, Legal Sea Foods hopes to hit the $1 million mark with the funds they have raised since 1996 through their Holiday Gift “Cod” program. And, as an added incentive, with every $200 worth of gift cards purchased from the restaurants, Legal Sea Foods will grant a “Lobster Dinner Reward” voucher, redeemable for a 1-1.25lb steamed lobster with a choice of two sides.
To date, Legal Sea Foods has raised over $950,000 through its holiday gift card program, making it the longest running annual cause marketing program to support Boston Children's Hospital. The funds raised through the gift card program benefit Boston Children’s Hospital scientist Leonard Zon, MD’s revolutionary zebrafish research. Zon is a world-renowned stem cell researcher who pioneered the field of zebrafish genomic research. The hope is that discoveries in the fish, whose genetic structure is similar to humans, will translate into cures for millions of people worldwide with malignant, degenerative and genetic diseases such as leukemia, cancer, anemia and immune deficiency disorders.
According to Roger Berkowitz, President and CEO of Legal Sea Foods, “We take great pride in contributing to the cutting-edge research performed at Boston Children's Hospital. Corporate philanthropy is part of Legal’s DNA and, as a company known for having family-friendly restaurants, it’s our privilege to support an institution that has been so meaningful to families in our community.”
All 17 Legal Sea Foods restaurants in Massachusetts are involved in the program. Gift cards are available for purchase in-store or online at www.legalseafoods.com or by calling 1-800-EAT-FISH. Lobster Dinner Reward vouchers a redeemable January - March 2011.
Boston Children's Hospital is a leading source of life-saving treatments, groundbreaking research and compassionate care for children in New England and worldwide. In its annual "America's Best Hospitals" issue, U.S. News and World Report has rated Boston Children's Hospital one of the top two children's hospitals for 19 consecutive years. Boston Children's Hospital has the largest and most active research program at a children's medical center. For more information, visit www.childrenshospital.org.
Legal Sea Foods, a family-owned Boston-based company currently operates more than 30 restaurants in nine states along the Eastern Seaboard. An active mail-order division also provides next-day service for gourmet seafood packages to the rest of the continental United States. According to Roger Berkowitz, the company's President and CEO, Legal's unique point of difference is that it is truly in the fish business. Legal Sea Foods is the only restaurant group in the country operating its own state-of-the-art fish processing plant. The facility includes an on-premise laboratory that tests all shellfish and seafood for purity. Bon Appetit magazine touts a meal at Legal Sea Foods as among America's "Top Ten Tried-and-True" dining experiences; Child Magazine rates it the "#1 Family-Friendly restaurant"; and the Zagat Survey honors Legal as "Boston's Favorite Restaurant." Visit www.legalseafoods.com for more information.