Mad Fisherman, Brigham’s land big one

Children's patient Christopher Anastosopoulos celebrates new Brigham's ice cream with "Mad Fisherman" Charlie Moore. Charlie Moore, TV’s "Mad Fisherman," and Brigham’s Ice Cream have landed a big one: sales of a new ice cream they developed will benefit HIV/AIDS patients at Children’s Hospital Boston.

Inspired by Moore’s energetic on-air personality, "Mad Fish Mud" is spiked with coffee and baited with chocolate-covered caramel cups and streams of fudge sauce. It’s now being sold in pints at convenience stores throughout New England and at Brigham’s non-mall restaurants. Children’s receives a portion of the proceeds.

Special coupon offer!
Brigham’s is also selling coupon sheets for Mad Fish Mud dishes or cones at half-price, with 100 percent of the proceeds going to Children’s. Ice cream lovers can save as much as $1.50 per cone. The $5 sheets will be on sale at Brigham’s Restaurants until July 20 and can be redeemed through the end of July. You can also pick them up at Children’s Hospital Boston, on the first floor of the Farley Building on Longwood Avenue.

List of Brigham’s Restaurants selling coupons >>

Chuck Green, CEO, Brigham's Ice Cream, announces company's support for Children's HIV/AIDS programs.Every spoonful helps
"There’s nothing sweeter than reeling in a big one on a hot summer day – that is, unless you’re enjoying a delicious dish of ice cream and realize that every spoonful helps children dealing with a serious illness," said Moore, a successful competitive bass fisherman and New England native. "My hope is that as people enjoy the great flavor of Mad Fish Mud, they will also have the satisfaction of knowing they’re putting a smile on the faces of some terrific kids living with HIV/AIDS." Moore hopes the program will raise more than $50,000.

"Children’s is honored that Charlie Moore and Brigham’s have chosen to support our HIV/AIDS programs," said Elizabeth Woods, MD, MPH, Children’s associate chief of adolescent medicine and director of Boston HAPPENS (HIV Adolescent Provider & Peer Education Network for Services). "Our HIV/AIDS programs are among the most successful in the region. We care for more than 150 patients living with HIV and provide education and prevention services to more than 600 youths annually."

"The funds will help us continue our world-class efforts to ensure that infants and children living with or at risk for HIV infection or AIDS receive the care and support they need to thrive," said Sandra Burchett, MD, MSc, director of the Children’s Hospital AIDS Program (CHAP).